Closeup White Now gives you an instantly whiter smile, after just one brush! With a very refreshing Glacier Fresh flavor and the protection of fluoride toothpaste, Closeup White Now helps remove stains and progressively whitens teeth. Now you can switch on your charm with a bright, white smile in the convenience of just one brush!
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How Closeup White Now Works

Unilever Oral Care, the science behind Closeup, is proud to introduce the newest breakthrough in teeth whitening – Closeup White Now!

Closeup White Now is the result of Closeup’s research and advances in color science technology, which have been clinically proven and published in the Journal of Dentistry.

The technology behind Closeup White Now is called “Blue Foam” that creates an instant optical effect on teeth that will result into visibly whiter and brighter teeth after just one brushing.

The Blue Foam Technology covers the teeth with a thin film that masks and counteracts teeth yellowness - giving a safe optical whitening effect with each brushing.

Closeup White Now also provides the benefits of a fluoride toothpaste: strengthening teeth, gradual stain removal and progressive whitening of the teeth – while the Glacier Fresh flavor leaves a feeling of intense freshness in the mouth.

This revolutionary new toothpaste has become widely successful in other countries. Closeup White Now, launched under Mentadent, even won the Product of the Year Award for 2009 in the prestigious Grand Prix Marketing Innovation Awards in Italy where 8,000 consumers voted based on attractiveness, effectiveness of technology and value.

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FAQs

Everything you need to know about Closeup White Now

1. What is New Closeup White Now?
- Closeup White Now is the newest variant of Closeup. It is equipped with the Blue Foam Technology that instantly whitens teeth, after just one brush, giving you that extra confidence boost to get closer. This is the first INSTANT whitening toothpaste in the Philippine market.

2. What is the Blue Foam?
- Closeup White Now’s Blue Foam Technology, creates an instant optical effect that you will see after just one brush, making your teeth look whiter and brighter and it is proven to be 100% safe

3. How long does the instant whitening effect last?
- The whitening effect lasts up to a few hours after brush. This would greatly depend on the activities after the instance of brushing (i.e. drinking coffee or tea that stains teeth). On top of the instant whitening effect, White now also has progressive action that whitens teeth over time, with continuous use.

4. How long does it take for the permanent whitening to take effect?
- Using digital imaging, a 2008 study in the UK shows significant lightening of teeth stains in just 4 weeks.


Sub: Figure 3


Significant reduction in extrinsic tooth staining seen after 4 weeks continued use of Closeup White Now.

5. Does Closeup White Now also have mouthwash, like the other Closeup variants?
- Yes, Closeup White Now also has liquid mouthwash formula inside, with fluoride for strong teeth and refreshing flavor to give you fresh breath for hours.

6. Who is the target market of Closeup White Now?
- Primarily females, with ages 20-30, Class AB. They put a lot of effort into looking and feeling good, and are willing to spend for it.

7. In what packsizes is it available in?
- Closeup White Now is available only in 100g tube.

8. How much is Closeup White Now?
- The Suggested Retail Price of Closeup White Now 100g tube is P65.00

9. Where can I buy Closeup White Now?
- Closeup White Now is available in Supermarkets, Department Stores and Drugstores.